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Hollywood's exploitation of Elvis

Hollywood's exploitation of Elvis In Hollywood, there is a genre of film called the exploitation movie, an umbrella term describing a movie where quality is sacrificed for cost and the moviemaker appeals to his audience by bizarre themes (drug use, wanton violence, kinky sex), adherence to a formula (as in beach party or zombie films) or the exploitation of a popular act, character or personality – for example Tarzan, the Norwegian ice skating queen Sonya Henje or, for that matter, Elvis Presley ...

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